Informs Today: The Podcast Series

In troubled economic times, business leaders can take two approaches to their assets: they can take out the budget knife, resulting in temporary savings and long-term damage to their companies; or they can ask themselves how they can optimize, making what’s good about their organizations even better. Princeton Consultants' Steve Sashihara, author of the new title The Optimization Edge, provides management and C-level executives with strong advice on how to succeed at optimization projects in this revealing interview.