Informs Today: The Podcast Series

In the B2B environment, social media has risen to a whole new importance for marketers. In a preview of her presentation at the 2012 INFORMS Conference on Analytics this April, Theresa Kushner, the Senior Director of Customer Intelligence at Cisco, explains how Cisco is going beyond analyzing traditional online metrics to better understand its customers and retain market share in an increasingly competitive environment. Hear her discuss Connecting the Stars: Applying Social Media Understanding to a Structured Marketing Data Environment in a B2B World.