Informs Today: The Podcast Series

The traditional method of brainstorming is great for generating ideas - up to a point. With its time limit and lack of guidance to participants, some ideas don't get expressed, so they can't be considered when decision time comes along. INFORMS decision analysis pioneer Ralph Keeney, Professor Emeritus at Duke University's Fuqua School of Business, makes his recommendations about improving the brainstorming process in his study Value-Focused Brainstorming, which appears in the current issue of Decision Analysis. He explains his important new method in this revealing podcast.