The Startup Chat With Steli And Hiten

Today on The Startup Chat, Steli and Hiten talk about how to develop free tools and use them to market your business. Marketing your business is essential but can be quite expensive. A great way to generate leads for your business is by developing a free tool that solves a problem for your prospects and leads them to want your main product. In this episode, Steli and Hiten talk about how to do this strategically. Time Stamped Show Notes: 00:00 - About today’s topic. 00:49 – How HubSpot started with a tool called grader.com. 01:22 – Steli talks about why his company hasn’t developed a free tool yet. 03:24 – How to choose the right app before investing in this strategy. 05:45 – Why the tool has to fit in the customer’s journey. 06:24 – Another way to choose the right tool to invest in. 07:06 – Hiten talks about a company that uses this strategy very well. 08:50 – How do turn free traffic into customers. 12:05 – Build the free tool first and then build the audience. 13:45 – The right amount of time to spend deve