The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about product expansion for your business.They highlight the next steps to product development and how to expand or diversify. They also review other businesses and the effects that product expansion decisions have made to their business. Product expansion strategies, can create new opportunities, which can help to build up your business brand image, increase sales and grow your business. Being clear about your product strategy, can help your business to understand if you should diversify or modify your product range. Tune into this week’s episode of The Startup Chat to understand how to structure product expansion within your company. Steli and Hiten, consider 2 main factors, the product and the market, while looking at the decisions that sit behind different product strategies. Time Stamped Show Notes: 00:32 Questions around the idea of expansion. 01:03 Different strategies around product expansion. 02:23 Reasons behind product expansion. 02:48 Ca