Bring The Real
Ep. 9: Why Digital & Physical Aren't at War
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:09
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Sinopsis
Consumers feel empowered on their own time, where they have the best experience. Thus, they reward brands for accessibility & quality. This means telling a rich story digitally, layering it atop dynamic physical moments. Both are platforms to better understand the consumer & interests. Upping their physical game means flexibility, change, & immersion – aka digital solutions.