12 Minute Marketer

Taking calculated/estimated risks is an absolute necessity. We're constantly met with taking risk in our lives and business whether it's insignificant or truly terrifying.  Learning how to overcome obstacles is part of the journey when marketing such as facing objections by outside forces keeping you from launching a campaign. But without some kind of risk, wouldn't you agree everyone (who has ambition) would have little reason not to say yes? Or perhaps every reason to 'go for it'?  The beauty of risk is the barrier. Only a small percent of businesses and individuals are willing to take risks where the outcome is uncertain. And those are the opportunities you can dominate. Like going to College/University, we're pushed to follow a process, a system designed to control our destiny. Marketing teaches us to think outside the box, to buck the trend, to bring a creative side to attracting sales, leads, and clients. Experience can move us in ways that no book, class, teacher, or podcast can - getting 'down to busi