The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about the importance of testimonials. They break down the kind of testimonials that start ups must have and they explain how to get them to present your best face to a new audience. Testimonials are important and powerful tools to build credibility. We rely on testimonials everyday, from friends who recommend the best place to get a good meal, or the best book to finish that project. We even read testimonials from strangers which helps us to navigate our buying decisions online and offline. Testimonials are useful to us because they help us to lower the risk of investing our time and money, in an incorrect decision. Testimonials are very important for startups, as when they are done correctly, they communicate powerfully the voices of satisfied clients to the masses. Tune into this week’s episode of The Startup Chat to learn about the powerful tools to building trust with customer testimonials, increasing web conversions and lowering the risk to ent