Marketer-to-marketer - #m2m

Have you ever sat down and watched how your children or grandchildren consume content? What is their favorite type to use for entertainment? What about education? If you are seeing what I am seeing, the results are detrimental compared to the types of content we are creating today.You see, text-based long-form content drives most Content Marketing efforts. This is the same type of content we used in the late 90s and early 00s when we were establishing web technologies because we were not able to do anything else at scale. Today, we can stream rich-media entertainment and interactive educational content all over the world, to many diverse audiences, and yet we chose to launch a blog rather than a hub for blended content.Then, what about the tools we use. Do you consistently fight with your IT teams to strive to get the latest and greatest CMS or CRM systems to make sure you can leverage all the new AI tools for increasing engagement? Are all your systems connected and sharing data? Likely, your IT team