Brand New You Show

Purple cow by seth godin. Hundreds of people are struggling to grab themselves by the balls to make a decision to differentiate yourself from the marketplace? This book may be just what you need! My 5 steps that I took from the book to be remarkable and stand out from the masses: STEP 1 - don't be afraid! Niche down and serve that niche without worrying about excluding the masses STEP 2 - be a leader. Be brave and stand out! People want to be led. Lead your raving fans/tribe/flock! STEP 3 - advertise to sneezers. Target the early adopters.. where do they hang out? STEP 4 - look after your tribe/early adopters/ raving fans STEP 5 - outdo your competition!