Opposites Extract: A Debate Podcast About Coffee

Opposites Extract: Episode 2 features a debate about the role of “Educating the Consumer” and features Amanda Byron, the director of coffee for Joe Coffee Company in New York City and Philadelphia. Question 1. Should baristas focus on educating guests about specialty coffee? Question 2. Should we be training baristas to be educators and communicators as much as we train them on things like brewers and extraction and customer service? Question 3. Should baristas regularly discuss the plight of the farmers as it regards café pricing structure? Question 4. Should baristas offer guests guidance about how to best enjoy their beverage experience? Amanda has been in the specialty coffee industry for longer than she’d like to remember, and was the first employee of Joe when the original West Village location opened in 2003. Follow Joe Coffee Company on Twitter @JoecoffeeNYC and Instagram @joecoffeecompany, and find them on Facebook.