The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about what startups should and shouldn’t do before launching a product. The startup world is very competitive. Everyday, new products and services are launched. A great way to ensure that your launch goes successfully is to conduct a pre-launch marketing campaign. In this episode, Steli and Hiten share their thoughts on what pre-launch is, how to do it the right way and much more. Time Stamped Show Notes: 00:22 Why this topic was chosen. 01:03 An example of a wrong way to launch a product. 01:12 What you need to understand before launching a big PR campaign. 01:54 The right thing to do pre-launch. 02:40 Why the pre-launch process is super critical. 03:26 Why you shouldn’t rely on your own website or advertising. 03:46 About ProductHunt’s ship feature and how it can be helpful. 04:50 How there’s a lot less focus on the marketing side of launching a product. 05:40 Why it’s important to learn about the value proposition of a product. 06:17 How conducti