Valley Talks Real Life Stories Of Silicon Valley Startups

“Be willing to listen to feedback” – How does Sumo Logic navigate targeting different B2B audiences?

Informações:

Sinopsis

If you're not a DevOps engineer or a Data Security Analyst, you may not have heard about Sumo Logic. However, they are the leading data analytics software — a cloud-native service for monitoring and securing applications. Companies like Airbnb, Adobe, Samsung, Toyota and many others from Fortune 500 are using their services for real-time data analytics and insights. They launched in 2010 in Silicon Valley and have raised over $230M in Series F. They doubled in size in 2018 alone! In their recent campaign, they chose to use fun cartoons to attract their technical audiences (such as DevOps engineers and Security Analysts) working at these high-growth companies. How cool is that! Promoting a SAS product with fun cartoons is definitely a bold move, one that you don’t see much on the B2B market. In this episode, there is a fun new touch — snippets from Sumo Logic's cartoons, which our host Sylvia and her team at Denim Video produced together with Sumo Logic. You won't obviously see them in the podcast, so if you