The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about add-ons, extensions, and apps. One way to launch a saas application is by creating a chrome add-on or extension that users can use as a gateway to your main product. While this is a great strategy for launching a saas application, it also has some downsides as well. In this episode, Steli and Hiten share their thoughts on the right way to launch a saas application using this strategy, the benefits of doing this and much more. Time Stamped Show Notes: 00:00 About the topic of today’s episode 00:47 Why this topic was chosen. 01:59 The benefits of using this strategy. 02:23 Why you should start with the product first. 03:10 How FYI was launched using this strategy. 03:30 What Hiten and his team learn about user behavior before launching FYI. 04:20 A fallacy about building a chrome extension. 04:54 Why you need to be in your user’s workflow to be successful. 06:19 The right way to approach this strategy. 07:03 The benefit of building on someone’s