The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about what Steli calls a beta program and Hiten calls an early access program. Before you launch a product or a new feature, it is important to test things out to catch bugs and product issues prior to launch. But how do you go about doing this in a way that provides value to you and the user who test it out for you? Tune in to this week’s episode to hear Steli and Hiten thoughts on what an early access program is, why it’s so important, how to do it properly and much more. Time Stamped Show Notes: 00:00 About today’s topic. 00:46 Why Hiten calls it an early access program. 01:53 Steli’s point of view on what to call it. 02:40 Hiten gives an inside look at how his company handles their early access program. 03:53 How an early access program can be beneficial to your startup. 04:22 The 3 kinds of releases you can aspire for. 06:53 The right time to go from internal release to early access. 07:56 How to ramp up an early access program. 09:10 Why it’s