Copyblogger Fm: Content Marketing, Copywriting, Freelance Writing, And Social Media Marketing
The ‘Obligatory’ Structure of Effective Content
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:31:08
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Sinopsis
Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they? Today, Sonia Simone gives her thoughts on the “must-include” elements of a solid content marketing program. In this 28-minute episode,... Listen to episode