The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate programs and how to use it for your business when you want to acquire more customers. Affiliate programs can be an effective way to get new customers and scale your startup. For it to be successful, it is important to know how to create a program that helps your customers and advocates do your marketing for you. In this episode, Steli and Hiten talk about what an affiliate program is, why they don’t work for some startups, why some programs have failed in the past and much more. Time Stamped Show Notes: 00:00 About today’s topic. 00:46 What are affiliate programs? 01:09 Why it’s a channel that works really well. 01:20 A key metric that you can use to determine if this is for you. 01:53 A mistake startups who want to use this channel make. 02:12 An interesting thing about affiliate programs. 03:52 Two reasons why affiliate programs work. 04:04 What a referral program is. 05:03 The reason affiliate programs don’t work. 05:59 Another re