The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about how to help your customers through change. When you’re building a product, it is common to make changes to it. This could be a UI change, a pricing change, a Logo change and so on. These changes will affect the customer so it is important to consider them before making any changes. Tune in to this week’s episode to hear Steli and Hiten thoughts on how to properly make changes to your product, how to communicate those changes to your customers and much more. Time Stamped Show Notes: 00:00 About today’s topic. 00:23 Why this topic was chosen. 00:51 Why it’s important to consider the customer before making any changes to your product. 01:54 Examples of how not to make changes. 05:13 How even lowering the prices can create friction with your customers. 05:51 Why you have to think through why you’re doing the change. 06:52 How to be more thoughtful about communicating a change. 08:40 Why the changes you make should be relevant to the customer. 09:2