The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about a new pricing trend in the startup world. There’s a new trend in the startup world when it comes to pricing. Some companies are beginning to offer custom prices to customers who meet certain criteria. This is in particularly common with larger companies like HubSpot or Intercom. In this episode, Steli and Hiten share their thoughts on these new pricing trends, why some companies started offering them if you should implement it in your startup and much more. Time Stamped Show Notes: 00:00 About the topic of today’s episode 00:46 Why this topic was chosen. 01:49 Some examples of these new pricing trend being used today. 02:34 For the longest time, startups and servicing other startups wasn’t really a markets 02:43 Why this trend started. 03:22 Examples of why this trend started. 05:29 How larger startups started this trend. 05:50 If smaller startups copy this trend. 06:32 Why you should should go directly after the type of customer you want. 05: