Inventors Launchpad Network

S2e38 – TV's Billion Dollar Man Bob Circosta Talks HSN's American Dreams

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Sinopsis

It all began back in 1977 when an advertiser traded units of a product in lieu of payment in cash for his advertising bill. AM radio talk-show host Bob Circosta was asked to sell avocado-green-colored can openers live on the air by station owner Bud Paxson. Circosta invited his listening audience to call him up, reserve one of the can openers and come down to the studio to pick it up. The phone lines started to light up… And on that day… 112 electric can openers were sold and the home shopping industry was born! Today, the phenomenon of TV shopping channels generates over $12 billion a year in product sales. Ever since then, businesses, companies and entrepreneurs have looked to Bob Circosta to help them find the words that work. And boy oh boy, do they work! 25,000 hours of live selling on television and 75,000 separate product presentations later and Bob has accumulated a whopping ONE BILLION DOLLARS in personal sales for entrepreneurs and businesses all over the world. As Marissa Shipman, Founder and CEO o