The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about how to design and write effective Calls-To-Actions (CTA). In the marketing world, a call to action is a prompt on a website, email or social media that tells the user to take some specified action. Call to actions generally takes the form of a button or hyperlink and are typically written as a command, such as “Book my call” or “Buy It Now” and so on. In this week’s episode, Steli and Hiten dive into what  Call-To-Action are, why they are so important in business, common mistake people make when designing CTAs and they share some tips that can help you design more effective Calls-To-Action for your Startup. Time Stamped Show Notes: 00:00 About today’s topic. 00:40 Why this topic was chosen. 01:02 One common mistake people make when they design CTAs. 02:16 Another common mistake people make when they design CTAs. 03:32 Why Hiten dislikes generic call to actions. 04:19 Why using disconnected CTAs is a bad idea. 05:49 How to determine what type o