The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about how to do sales when you’re a self-service product. When done right, the self-service model can be a great way to sell saas products. Leads come through your funnel, sign up for a trial and upgrade to a higher tier without you lifting a finger or hiring an expensive sales team. In this episode, Steli and Hiten share their thoughts on what exactly the self-service model is, how to optimize your website for it, mistake that saas entrepreneurs make when it comes to optimizing for sales and much more. Time Stamped Show Notes: 00:00 About the topic of today’s episode 00:40 Why this topic was chosen. 02:22 How sales is approached at FYI. 02:50 Optimizing for sales at FYI. 03:27 An example of how to optimize for sales. 05:50 A mistake that saas entrepreneurs make when it comes to optimising for sales. 06:41 Why treating a free trial like a freemium product is a good idea. 07:41 Best places to optimise for sales. 07:55 Why you should invest in copywri