Dynamic Network

EPISODE 13: The Super Bowl made us think about ways in which entrepreneurs can use major events and holidays to gain more exposure for their businesses. Small businesses have to get creative in order to compete with larger corporations that have more money to spend on marketing and larger staffs to manage tasks. One easy way to do that is to build marketing campaigns around major events and holidays, which will also make it easy to create timelines and meet deadlines. It also lets you ride the wave of larger companies that have already planned events and campaigns. From Christmas to the Grammys to President’s Day, there are many ways to gain exposure that is effective and inexpensive. In this episode, the Mentor and the Visionary discuss the benefits of building your marketing programs around events and holidays so that you make more money and accomplish your goals. Enjoy!