Art Of The Kickstart

For this week’s episode of Art of the Kickstart, we spoke with Savannah Turk of Purple. Learn more about how they’re revolutionizing the sleep industry after raising more than $2 million on Kickstarter! Purple: The Latest Technology in Comfort and Sleep Purple® Pillow: The World's First No-Pressure Pillow Key Crowdfunding Takeaways Why a good Kickstarter video is key to a successful campaign Why the size of your email list is important How Facebook ads can give your campaign a boost How to connect with people and engage with your audience on Kickstarter and beyond How to improve and already-great Kickstarter campaign Links Purple Pillow on Kickstarter Purple Mattress on Kickstarter OnPurple.com Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Connect with Purple Purple on Facebook @LifeOnPurple on Twitter Purple on YouTube Purple on Pinterest Purple, Inc on LinkedIn