Art Of The Kickstart

Casper Chien and the dokiWatch team created a smartwatch that’s designed for kids too young for a cell phone, then they brought it to life on Kickstarter. In this episode we learn the story behind the product and how the team encountered phenomenal success through crowdfunding. dokiWatch: The World’s Most Advanced Smartwatch for Kids Success Quote “Work hard, play hard” Key Crowdfunding Takeaways Challenges when creating a technology product When to choose Kickstarter What marketing and prep work is necessary leading up to a crowdfunding campaign How to line up press coverage before you launch How to assure potential backers that your product will ship The future of equity crowdfunding Links http://www.doki.com/ dokiWatch on Kickstarter dokiWatch on Indiegogo Connect with dokiWatch Doki Technologies on Facebook @dokitec on Twitter @dokitec on Instagram Transcript