Art Of The Kickstart

Keep Pursuing set out to create the ultimate duffle bag, finding inspiration in sports cars. They ended up with a product that would bring in more than half a million dollars on Kickstarter. In this episode of the Art of the Kickstart podcast, learn more about the secrets behind their success. KP Duffle - The Ultimate Travel Bag Key Crowdfunding Takeaways How one successful crowdfunding campaign can lead to another’s success What pre-campaign efforts look like The importance of video for a successful campaign How to get press coverage ready to go when you launch Why press samples are important Why it’s important to have press contacts before you start your campaign How to come up with add-ons to go along with your product How to come up with stretch goals for your crowdfunding campaign How backers from a previous campaign can help you reach your goal on day one What needs to happen before you launch your crowdfunding campaign Why crowdfunding is a great way to launch a new product Links The K