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Listen to the full audiobook free with a 30-day trial at http://hotaudiobook.com/free/147034 Title: Rules to Break and Laws to Follow Author: Don Peppers, Martha Rogers Narrator: Don Peppers, Martha Rogers Format: Unabridged Length: 7 hrs 4 mins Language: English Release date: 2008-02-15 Publisher: Brilliance Audio Genres: Business & Economics, Career Development Publisher's Summary: Rule #1: The best measure of success for your business is current sales and profit. Rule # 2: With the right sales and marketing effort, you can always get more customers. Rule # 3: Company value is created by offering differentiated products and services. These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they're deadly. With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more. In Rules to Break and Laws to Follow