Evolutionary Provocateur

Love them or loath them, Ugg Boots are one of those instantly-recognisable brands that has spread across the world from small beginnings back in 1978. But for Ugg2019s founder, Brian Smith, success hasn2019t been plain sailing and his journey has has its ups and downs. Earlier this year, Dawna Jones met Brian Smith to discuss what it takes to weather the uncertainty of being an entrepreneur. As he talks about the Ugg Australia story, he shares some philosophical lessons learned that helped keep his spirits alive when all seemed lost.