Evolutionary Provocateur

With companies cutting their creative talent to ‘survive’, the capacity and moment to shift to a higher level of leadership is being missed. Companies who live by living asset stewardship and the principles of nature have cultures that understand and see themselves as part of a living system. In this last of a series of interviews with Jay Bragdon, we look at South West Airlines culture as an example of an eco-risk company who has successfully organized themselves to be in alignment with stewardship in good times and in bad. While their example can be seen as an effective strategy none of the adaptations required can be done superficially. Join Dawna Jones and Jay Bragdon as they discuss what it takes to forge collectively a future with hope.