The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about quantity versus quality when it comes to content marketing and marketing in general. In the startup world, it’s common saying that content is king. However, deciding whether if your content marketing strategy should be to push out tons of average content or just a handful of quality content can be tricky. And making this choice comes down to your content marketing goals. In this episode, Steli and Hiten talk about why your goals matter more than anything else in content marketing, the various types of content marketing goals you could focus on and why you should focus on distribution first much more. Time Stamped Show Notes: 00:00 About today’s topic. 00:32 Why this topic was chosen. 01:50 Why your goals matter more than anything else. 01:55 The various types of content marketing goals you could focus on. 02:14 The importance of figuring out the worth of content to you. 02:21 How brand awareness could be a short term goal 03:05 How random cont