The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about the value of hype in your marketing campaign. In the startup world, it is common for a business to try to build some hype around a product that they are about to launch. However, this can leave a sour taste in the mouth of users, if the product doesn’t meet expectations, and it can hurt a brand In today’s episode, Steli and Hiten talk about how some companies are really good at being out there, the good and the bad kind of hype, how to separate hype from the quality of a product, and much more. Time Stamped Show Notes: 00:00 About today’s topic. 00:24 Why this topic was created. 02:00 Hiten’s thoughts on hyping your product. 02:40 How some companies are really good at being out there. 02:54 The bad kind of hype. 03:46 How to separate hype from the quality of a product. 03:59 How a great product will sell itself. 04:54 How there’s no perfect product. 05:40 There’s no such thing as a product that everybody loves. 06:39 How hyping is a balancing