Govcomms: The Future Of Government Communication

Brent joined the South Australian Tourism Commission in November 2015 as a marketing communications specialist with experience in advertising, digital, public relations, sponsorship and communications across the banking, retail and telecommunications sectors. Brent has been responsible for overseeing $1.6 billion growth in the visitor economy. He played a key role in launching the new global brand for South Australia and coordinated two global television campaigns and multiple digital programs that now see the southaustralia.com attracting over 6 million visitors annually. Brent has also managed several successful marketing partnerships with platforms such as the Project, MasterChef Australia and Sports Illustrated. In 2018, Brent was recognized as #21 on the CMO50 list of Australia’s top marketers and will be speaking about public sector strategic communication in Canberra this May. Discussed in this episode: Getting recognised as a top 50 CMO Being digital native, and taking risks in government Creating a