Smartbug On Tap
3 Ways Marketing Teams Can Help Shorten Sales Cycles
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:06:44
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Sinopsis
Inbound marketers today are armed with a serious amount of data. And that data can be used to help a sales team close deals faster. In this episode of SmartBug on Tap I covered the three main ways I like to approach this challenge: segmentation, personalization, and well crafted lead nurturing campaigns. All three of these tactics will give your leads the "I am a special snowflake" feeling and really help build trust.