Two Minute Marketing

You know what's worse than a crappy brand that tries to be funny? Nothing. Nothing is worse. Which is why I was intrigued by Obedient, a branding agency specializing in building funny brands.Humor can be one of the best ways to create an emotional connection with a customer (like this awesome Brooklinen ad) or an incredible way to fail. Hard. So how do you develop a funny brand right? Well, that's what Allie LeFevere and Lyndsay Rush explain., touching on: The right way to run a branding process, whether it's funny or not Shaping a funny brand for a fertility clinic (seriously) The nuances of humor And a lot of crappy jokes of mine that show that it's really, really hard to be funny Show Notes --- About Marketers In Capes Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well. Also, in the episode I promised to drop Lindsay's full branding process,