30 Day Click To Brick Digital Marketing Jumpstart For Small Business Owners

Day 20: Let’s Check on Your AdWords Campaign

Informações:

Sinopsis

Earlier this month, we showed you how to create a do it yourself - or DIY - ad for your business on Google. Login to AdWords today and check on the results. How many times did your ads show up - these are called impressions? How many times did they get clicked? How much did each click cost? Welcome to the third weekend of your Marketing Jumpstart, powered by Netsertive. Your first DIY search ad on Google is certainly a start. But it's time to go pro with your digital marketing. There are lots that can go wrong with the DIY approach, that’s why every year more business owners say they plan to migrate from DIY to working with a digital marketing partner. Why? It takes 1,400+ man hours per month. There are only 730 hours in a month. If you want your campaigns to be successful, they need to be adjusted and updated constantly. This includes refreshing your ad creative, changing your bidding strategy, writing new copy, researching new keywords, making changes to landing pages, constantly reviewing ad performa