30 Day Click To Brick Digital Marketing Jumpstart For Small Business Owners

This weekend we're going to start measuring your digital presence. Specifically, we're going to turn on Google Analytics. This is a free tool that keep tabs on how many people visit your website, which pages are the most popular, and how long they look around. It's also the best way to track which actions people took on your website that had value to you. Those actions are known as conversions. The primary way to track the impact of your digital advertising on your business is pay close attention to the number and type of conversions on your website, and how many phone calls are generated each month. Ask the person who runs your website, or ideally your website vendor, to install Google Analytics on your website. Start at bit.ly/mygoogleanalytics - be sure to get the username and password so you can login and look at your analytics at least once a month. There’s a lot of things you can do to spend money online, but it’s about how smart you are in your spend. Your focus should be on the results and what