30 Day Click To Brick Digital Marketing Jumpstart For Small Business Owners

If you're like most small business owners, you've been investing in traditional marketing for decades. Up until 25 years ago, 100% of small business customers were influenced by referrals along with traditional advertising in newspapers, radio, and television. But since then, the world has changed. We now live in a click to brick economy. In 2017, more than 75% of all retail sales were influenced by the Internet according to Forrester Research. By 2020, Forrester days, 100% of retail purchases will be web influenced. That's why it's so important to clearly understand the difference between traditional and digital marketing. And start balancing your marketing mix between the two. The best way to survive and thrive in our click to brick economy is to implement a modern marketing mix. You need to reach customers on the Internet AND through traditional channels. It's the mix that matters, and delivers the best marketing return on investment. Welcome to Day 1 of your Click to Brick Marketing Jumpstart from Ne