Where Brains Meet Beauty

If you’ve ever looked into the perfume-making process, you probably know there’s someone called a “nose” involved… as in a job title, not a body part. Andrea Bifulco is herself familiar with these mystical wizards of scent, having stumbled on a career in fragrance development thanks to a fateful temp job at Estée Lauder. Now currently the founder of Nose University, an educational olfactive program aimed at kids, she lets us in on the often mysterious process of fragrance creation, the secret language of scent and how vital smell can be to living a mindful, perceptive life. #wherebrainsmeetbeauty @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com