The Science Of Success

Do you think that your doctor makes their decisions based on data or on trivial factors such as how a sentence is worded?   Do you think that your decisions are typically rational and based on the facts?   In this episode we discuss how a twist of phrase made 50% of doctors choose a more dangerous medical procedure, what explains an 88% difference in organ donations in two similar countries, and how experts can make vastly different choices based on the same exact data as we explore the Framing Bias.   As Nobel Laureate Daniel Kahneman puts it in his book Thinking Fast and Slow:   "It is somewhat worrying that the officials who make decisions that affect everyone’s health can be swayed by such a superficial manipulation."   The way things are presented can have huge implications for your decisions without you even realizing it and this all operates at a subconscious level beyond your conscious experience.    Behavioral economist Richard Thaler explains it this way: “The false assumption is that almost all peo