The Startup Chat With Steli And Hiten

Today on The Startup Chat, Steli and Hiten talk about launching a starter plan. Recently, the team at Close.com introduced a Starter Plan for their software - a plan that’s designed for 1 - 3 person teams and costs $35 a month. This comes after years of focusing on bigger companies and charging a lot more for their CRM In today’s episode of the show, Steli and Hiten talk dive into why Close decided to introduce a starter plan, one of the main philosophies at Close, how fear preventing the team from introducing a lower priced plan and much more. Time Stamped Show Notes: 00:00 About today’s topic 00:32 Why this topic was chosen. 02:20 Why Close decided to introduce a starter plan. 03:11 One of the main philosophies at Close. 03:38 How Close discourages certain companies from buying their product. 04:21 How Close’s reach grew over the years. 07:55 How fear preventing the team from introducing a lower priced plan. 08:43 How Close is now ready to support smaller customers. 10:00 How a lot of companies focus on sta