The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about how to know if your conversion rates are good or not. In the startup world, it’s very common for founders to get hung up on benchmarks, conversion rates and so on, that they lose focus on what really matters - testing and optimization. There are just too many variables that affect the results that it is impossible to know what a good conversion rate for your business is until you’ve tested things out. In today’s episode, Steli and Hiten talk about benchmarks, how knowing the right benchmarks depends on a number of criteria. how different variables can affect benchmarks and much more.  Time Stamped Show Notes: 00:00 About today’s topic. 00:35 Why this topic was chosen. 03:00 How knowing the right benchmarks depends on a number of criteria. 03:39 Why ranges don’t matter. 04:10 Why you should look inside your business not outside it. 05:00 How different variables can affect benchmarks. 05:15 Why you should benchmark yourself. 06:39 The importance