Smartbug On Tap

A paid media strategy has a ton of moving parts and decisions to make. For the best performing campaign possible, I put together 3 aspects for you to keep in mind as you formulate your plan. In this episode, I walk you through the 3 aspects and give you pointers on how to execute. What you’ll hear about: Budget & why it should be first Tailoring your channels to your goals Keeping creative assets simple & clean