Bagels And Plantains

In 2011 Founder and Creator of Oemi, Allison Shimamoto went natural. Taking the leap was a no brainer. Finding products that worked for her type 4 coils was the challenge. Most natural hair curly products are designed to ‘work’ with all curl patterns. But those products left her type 4 coils dry, flat, and rigid. Fed up with the so-called natural products on the shelves, Allison made her own natural products at home. Perfecting her natural hair care craft for over 7 years then bringing Oemi it to the world. A unicorn product for all those rocking the type 4 curls.  Allison took her passion for Type 4 curlies, what the food industry does for clean eating, and transforms natural hair care with her brand Oemi. A product so natural (and delicious) you can eat it (just don’t)! Shoot...you can even slather it on your skin. We love a good 2 for 1. With Allison we talk: Side hustling  Branding for the culture The science of the curl and textured hair Oemi , the brand, the myth, the living legend Im