China Influencer Marketing Podcast
CIM056: KOC Marketing 101 – What is it? Why is it Important? And How Can You be Leveraging it?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:44:48
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Sinopsis
Today we’re talking all about KOCs or key opinion consumers with my guest, Ray Veras, co-founder of the KOC marketing platform Pingjia Daren (评价达人). This episode will give you an overview of the topic: who are KOCs, how are they different than KOLs, why has KOC marketing become so popular, and what kind of goals [...] The post CIM056: KOC Marketing 101 – What is it? Why is it Important? And How Can You be Leveraging it? appeared first on China Influencer Marketing Podcast.
