Smartbug On Tap

Is your organization debating whether or not to shutter its inbound marketing operations in favor of ABM? You don't have to pick one over the other. Actually, they’re made for each other. On today’s episode, I talk about how to get the most out of ABM — without ditching inbound. What we talked about: Setting the right goals Writing goals down Ungating your content (even though this seems illogical) Exploring different verticals Check us out on Apple Podcasts here. And if you don’t use Apple Podcasts, here’s an alternative link.