The Startup Chat With Steli And Hiten

In today’s episode of The Startup Chat, Steli and Hiten talk about how to set up successful partner programs. Creating a partner program for your company is a great way to grow your customer base without spending too much on marketing and customer acquisition. However, like most things in business, you have to do it the right way for it to be successful. In today’s episode, Steli and Hiten what partner programs are, how to create one for your startup, mistakes to avoid when creating them and much more.  Time Stamped Show Notes: 00:00 About today’s topic. 00:19 What partner programs are. 03:00 Why you should create an ideal partner profile before creating a partner program. 04:22 The importance of finding the right places to promote your partner program. 05:10 How to determine who could make a good partner for you. 05:46 How the team at Close created their own partner program. 07:10 Tools to manage partner programs with. 08:39 When to start a partner program. 09:31 Mistakes companies make when creating partner