Coaching For Leaders

We all know what corporate brands are, but do you have clarity on your own, personal brand? Today, we examine the five elements of an effective personal brand with executive coach Heather Backstrom. Guest: Heather Backstrom HeatherBackstrom.com Executive Coach What is a personal brand? Personal brand is who a person is from the inside out. It’s not about external looks - that is personal image (also important, but different). 1. Values Knowing our values can provide clarity on the kind of work and work environment we choose. To help get clarity on your values, you may wish to utilize Dave’s values exercise at this link. Consider experiences in your life that really brought you joy - what values show up? For more on values, check out Coaching for Leaders episode 20. 2. Vision It’s about where you are now and where you wish to go. Create a target for yourself by defining it visually or in writing. “You can’t hit a target you don’t even have.” -Zig Ziglar For a journaling app, check ou