Smartbug On Tap

Should you be using pop-up ads on your page? The answer is more complex than you may think. Despite self-reporting that ads provide a poor user experience, when pop-ups are implemented appropriately, they can be incredibly effective. On this episode of SmartBug on Tap, I share the history of pop-up ads, if they work, and some do’s and don’ts to follow if you give them a try on your website.