Seanwes Podcast

Unless you’re Amazon, your business is probably bringing in a lot less revenue right now. Payment processors for small businesses are reporting that transaction volume is down as much as 50%. As a business owner, what do you do in a time like this? People have changed how they’re spending money, so you have to change how you make money. You can not afford to sell products people don’t need in a time like this. Unless your products are ESSENTIAL, you need to pivot. Pivot means to change direction and head in a new direction. Give up how you used to make money in the past. Times have changed. The world is different. You must reinvent yourself. Denial will result in going broke. Pivot to providing a MONEY-MAKING service for people who HAVE money. If you sell nice-to-have products, you’re going to have a bad time. You were lucky to be able to do that in a good economy. Now it’s time to face reality. If your market is mostly people who don’t have money, you’re going to have a bad time. The only way you’re