Smartbug On Tap

If your business has a website, you’ve probably heard of Google Tag Manager, which is the free software tool that gives you the ability to install different types of tags on your website.  In the past, companies needed a web developer on their team in order to track codes. With hundreds of codes to track, this got a bit complicated to update and maintain. Google Tag Manager came in and solved the problem by storing all tags in one place—the Google Tag Manager account. On this episode of SmartBug on Tap, I share five benefits of Google Tag Manager.